Plus-Size Retailer “The Avenue” Partners with Susan G. Komen for the Cure®

Avenue, a specialty retailer of plus-size women’s fashion apparel, footwear
and accessories, is proud to announce its partnership with Susan G. Komen
for the Cure.  Avenue is the first-ever plus-size specialty store retailer
to join forces with Komen for the Cure in support of its promise to save
lives and end breast cancer forever.  Please read on for more details.

AVENUE® – Plus Size Retailer – Partners with Susan G. Komen for the Cure®
Specialty Retailer to Offer Limited Edition Products and Exclusive Events
Benefiting Komen for the Cure

Rochelle Park, NJ – October 13, 2010 – AVENUE®, a women’s plus-size
retailer and premier brand in the Redcats portfolio, is proud to announce
today its partnership with Susan G. Komen for the Cure®.

AVENUE® is the first-ever plus-size specialty store retailer to join forces
with  Komen  for  the  Cure in support of its promise to save lives and end
breast  cancer forever. Between October 17th and October 30th, AVENUE® will
host  a  full-scale  breast cancer awareness program that will reach out to
every  customer  both  in-store  and  via emails, as well as on Avenue.com.
Visitors  to  Avenue.com will find a list of events that benefit “Komen for
the Cure” that will be promoted during the campaign.

And what’s more, during the special two-week breast cancer awareness event,
two limited edition products benefiting Komen for the Cure will be offered
to AVENUE® customers: 2-piece knit socks featuring the Susan G. Komen for
the Cure® Running Ribbon logo ($4.50) and a Hope Charm Bracelet ($7.90) –
with a minimum of $3 per item sold going directly to Komen.  The knit socks
and bracelet can both be purchased in any AVENUE® store, as well as online
at Avenue.com.  In addition, $1 will be donated for each bra and shapewear
item sold in the AVENUE® stores during this event; customers will have the
opportunity to make direct donations of $1, $3 or $5 at the checkout
register.

“I,  like  so  many  women,  personally  know friends and family touched by
breast  cancer,”  said  Dawn  Robertson,  CEO  of  AVENUE®.  “We at AVENUE®
believe  a  strong partnership with Susan G. Komen for the Cure® can make a
difference in our customers and their families’ lives.”

“The Susan G. Komen for the Cure family is excited to be partnering with
Avenue during October,” said Katrina McGhee, executive vice president and
chief marketing officer for Susan G. Komen for the Cure. “The awareness
Avenue is helping to bring to their employees and customer base through
their campaign is critical in helping us communicate the importance of
early detection for breast cancer while also raising important funds so our
work can continue.”

AVENUE® is a specialty retailer of plus-size women’s fashion apparel,
footwear and accessories featuring AVENUE® brand merchandise in 450 AVENUE®
stores, as well as on the AVENUE® website www.avenue.com.

###

About Avenue
With over 400 stores and online at avenue.com, AVENUE®, the nation’s
leading specialty retailer, provides stylish, high-quality fashion for
curvy women in sizes 14-32. AVENUE® offers a wide selection of apparel from
career to casual, as well as a collection of accessories, hosiery and
intimate apparel.  AVENUE® is a Redcats USA brand.

About Redcats USA
Redcats  USA  is a dynamic, multi-channel, web-driven home-shopping leader,
with  numerous  successful brands in its portfolio: AVENUE®, Woman Within®,
Jessica  London®,  Roaman’s®,  KingSize®,  and  BrylaneHome®  sold  on
OneStopPlus.com®,  The  Sportsman’s Guide® and The Golf Warehouse™. Redcats
USA offers a wide range of value and quality driven merchandise categories,
including men’s and women’s plus-size apparel, home and lifestyle products,
and  sporting  goods/outdoor  gear.  Redcats USA is a Redcats company.  For
any further information: Redcats.com

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure, which is now the world’s largest breast
cancer organization and the largest source of nonprofit funds dedicated to
the fight against breast cancer with more than $1.5 billion invested to
date. For more information about Susan G. Komen for the Cure, breast health
or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis@redcatsusa.com
212-502-9315