FFFWeek™ Fashion Front Spotlight: “K-Mart Introduces the ‘Love Your Style, Love Your Size Collection”


This week Kmart was announced as a proud sponsor of Full Figured Fashion Week™, which is wonderful being that they recently debuted “LYS Love Your Style, Love Your Size”, a new and exclusive plus-size apparel line. The collection features trend-forward separates designed to flatter plus-size women of all shapes and sizes. From printed halters to skinny jeans and tunic dresses, LYS features must-have pieces that will add a contemporary element to any woman’s look.


Designed for the effortlessly chic woman, the line is stylish and contemporary. (And affordable!) There are splashes of color and bold prints that are trendy but not overpowering. And they used fabrics like satin and denim to mix it up. LYS, aka Love Your Style, Love Your Size, truly embodies a woman’s curves with a collection of fierce, fearless, and of course fashionable styles. No matter what size you are, it’s important to feel confident in your skin and to embrace your size.

LYS Senior Designer, and plus-size woman, Nicole Magnani sees LYS as redefining the plus-size fashion landscape, bringing her personal eye for style and ease to the clothing. She says, “Kmart will be the destination where curvy women shop for clothes they feel great in, want to be seen in, and look amazing wearing!”


 

The LYS collection arrives just in time for spring. The LYS collection is currently available in 450 stores across the nation and online in a variety of sizes, including 1X to 3X and 18W to 26W.

 


Love Your Style, Love Your Size Women’s Plus Tie Waist Tunic Dress $18.74   Sizes 1X-3X

 

Love Your Style, Love Your Size Women’s Plus Maxi Dress $18.74   Sizes 1X-3X

 

Love Your Style, Love Your Size Women’s Cargo Denim Pants $18.74   Sizes 18W-22W

 

 

www.kmart.com


 

*Excerpts via Curves and Chaos & Daily Venus Diva