City Chic Announces the ‘Damn You Alexis’ Collaboration and the 30% Off Easter Sale

April 23, 2011

Australian plus-size retailer, City Chic, is pleased to announce the new designer collaboration with the “Damn You Alexis’ collection. The line was premiered during the L’Oreal Melbourne fashion week last month.

‘Damn You Alexis’ is the designer label from Megan Moir Pardy, who after ten years working as an art editor for magazines including Harpers Bazaar, Grazia, Cosmo, Dolly and Shop Til You Drop, launched Damn You Alexis in early 2010.

An authority on plus-size fashion, Megan also pens a column in Shop Til You Drop each month highlighting the plight of shopping for the plus-size girl. Megan’s designs are known for their architectural approach to tailoring and luxurious choice of fabrics. Damn You Alexis’ contemporary cuts and artfully sculpted dresses provide refreshingly trend-focused garments for sizes 14+.

Megan has designed an exclusive Damn You Alexis capsule range for City Chic that consists of 5 styles, 4 of which can be seen in the image below.

City Chic is so excited to be supporting fashion forward Australian plus size designers and they encourage you to get behind her and help make a difference to the high end fashion industry.

The full Damn You Alexis collection for City Chic is available in selected stores from today and will be available online from next week.

Please note not all stores will receive all the styles so be sure to give your local store a buzz.

Also right now both the Australian site and the US site are having a 30% off Easter sale until midnight April 24th. Take advantage of both of these offers and get your spring/summer wardrobes in check!