Jason Wu for Target Debuts February 5th


Many fashionistas became familar with designer Jason Wu after he became a household name for designing FLOTUS, Michelle Obama’s, Inagural gown. Now he has followed along the footsteps of many other designers and creating an affordable line for retailer Target. Next month, he debuts his 53-piece “gamine chic” collection for the retailer. According to the style.com website Jason says he has managed to translate the same sophistication of his namesake runway collection into his Target line by “not replicating more expensive materials.” Instead of using faux leather for the handbags, for example, he used raffia or canvas. “The focus isn’t just getting Jason Wu at a lower price point,” he says. “It was about creating an entirely new collection that I think my regular customers will enjoy, too.” Jason Wu for Target, $19 to $60, launches in stores February 5.

(Above)

Textured, pleated-front peplum top – gold: $32.99
Pleated skirt in black: $29.99
Lace clutch in black: $29.99

(Center)

Trench coat in black: $54.99
Flared dress in black with nude patent belt: $59.99

pics via “A Bulls Eye View” and “Target Style”