Supermodel Beverly Johnson Debuts New Haircare and Ponytail Line at TARGET Stores This Month


RANCHO MIRAGE, CALIF. (FEBRUARY 14, 2012) —Supermodel Beverly Johnson, the first African-American model to grace the cover of Vogue magazine, will launch two new product lines in select TARGET stores nationwide on February 26, 2012.

1) Model Logic by Beverly Johnson™ is a multicultural line of seven luxurious haircare products geared towards women and men of all ages.

2) Beverly Johnson Drawstring Ponytails feature a blend of synthetic and natural hair for which they can withstand the high heat of a curling iron for numerous styling options. 

Following in the tradition of legendary African-American entrepreneurs and pioneers who have built beauty empires by creating products specifically for women of color, Ms. Johnson has invoked that same spirit with The Beverly Johnson Lifestyle Brand that includes haircare, skin care, bath & body, ponytails and more. And unlike many celebrity-licensed or endorsed products, Model Logic by Beverly Johnson has been created, manufactured, and distributed by Beverly’’s recently launched company BJE, LLC.

“”Having worked so long in the fashion and beauty industries, many of the products that were used on me while I was modeling were more than just your average lipstick or shampoo”,” said Ms. Johnson. “”I learned how they were formulated and what products were the most beneficial for both women and men of color in terms of styling but also restoration. Thanks to this experience, I would say that I’’ve become a multicultural expert and leader for beauty and hair products that are top-notch and that serve our specific beauty needs”.”

The salon-quality products are all based on formulas that Beverly has used for years. Each of Beverly’’s hair products boasts unique blends of emollients, botanical extracts and vitamins that leave hair looking luxurious just like a supermodel’s mane and at an affordable price point ranging from $12.50 to $25.00 for the haircare products and $19.95 to $25.00 for the Beverly Johnson Drawstring Ponytails.

The following products will be available at select TARGET stores nationwide on February 26:

Top Model
Super Luxurious Moisturizing Shampoo – A concentrated shampoo enriched with conditioning emollients that has a unique blend of botanicals extracts as well as vitamin E. It gently conditions as it cleans, so that hair is never stripped or depleted of natural oils after shampooing. 

Hairline Magic Crème
Softening and Prevents Breakage of Hairline – This product is a wonderful solution to several hairline conditions. It is the perfect way to smooth down broken and unruly hairs and keep them in place. As a protectant, it conditions and fortifies the hairline and keeps it from becoming dry and brittle. It replaces dullness with a beautiful shine and adds refinement and luster to this fragile section of hair.

Go Curly
Promotes the Natural Curl of your Hair – A nourishing styling product used to create soft flowing frizz free curls. Contains Pro Vitamin B and Keratin to moisturize and improve shine on curly hair. 

Dead Straight
Incredible Shine and Styling Treatment – Provides your hair with exceptional conditioning and incredible shine. This multifaceted product can be used as an elegant conditioner for dry damaged hair, and as a shine enhancer following styling. 

Work It
Ultra Softening Conditioning Treatment – An exceptional way to replenish dry hair with smoothing and deep-penetrating conditioners. Enriched with Pro-vitamin B-5, which is highly beneficial and refreshing for both hair and scalp. This luxurious treatment provides genuine help for dry, damaged or abused hair, revitalizing it with a soft manageability. 

Photo Finish Mist
Fine Mist that Gives Hair Shine – An excellent product to use to add shine and dimension to finished styles. 

Strike a Pose
Shea Butter Moisturizer that Provides Control and Hold – A styling cream designed to provide control, hold and texture. Strike A Pose is enriched with Shea Butter that moisturizes while keeping your hairstyle in place. 

Beverly Johnson’’s new Drawstring Ponytail adds long, luxurious natural style to hair. Using the Futura™ synthetic hair fiber that is lighter, softer and feels and looks just like human hair, it beautifully blends in with natural hair. The Beverly Johnson Drawstring Ponytail comes in a range of colors from golden blonde to off-black as well as varying textures from silky straight to a loose straw curl. The Drawstring Ponytail responds to styling tools and can easily be curled with a curling iron and take the heat of a flat iron. 

Consumers can visit for a full list of TARGET stores where the haircare line is available. is a new ecommerce site launched in December 2011 and features Beverly’’s haircare, skincare and bath & body products. The site also includes a blog where Beverly shares beauty & fashion tips and The Beverly Johnson Lifestyle Brand. Visit Beverly on Facebook, or on Twitter,