Lane Bryant Unveils New Logo and Campaign, “Fashion, Fit Right”

July 25, 2012

Lane Bryant^® Unveils New Branding Effort and Marketing Campaign “Fashion, Fit Right”

The leader in plus size fashion debuts new branding via fall ads with the tag line “Fashion for everyday, style just for you”

I happened to get a Google alert yesterday with Lane Bryant’s new fall promo video and that made me go checkout the website. Wowwww, I found some really trendy and stylish pieces for the upcoming fall season. Lane Bryant^® launches a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company’s first comprehensive branding and marketing effort since 2008. The rebranding also includes Lane Bryant’s^® exclusive intimate apparel brand Cacique^®. Debuting in September issues of select fashion and lifestyle publications, the campaign stars some of the plus size industry’s most notable models Ashley Graham (Full Figured Fashion Week’s Model of the Year), Marquita Pring, Robyn Lawley, and Candice Huffine. Imagery for the campaign captures moments in time, telling the story of what fashion and fit mean in the context of a woman’s life — at work, at home and at play. The new campaign, shot by fashion photographer Alexi Lubomirski, signals a major shift for Lane Bryant^®, focusing on fashion first then leveraging candid and personal lifestyle imagery to illustrate that there isn’t just one type of Lane Bryant^® woman. The Lane Bryant^® woman is multi-faceted, and each with her own unique lifestyle.

So here’s the video and some of my picks as must haves from the site: