rue21 Introduces A Plus-Size Line Called rue+
rue21, inc., a leading teen specialty apparel retailer, today announced the launch of its new junior plus size division, rue+, the destination for trendy yet affordable plus size apparel and accessories that will inspire and empower plus sized girls to feel confident in how they look.
rue+, available at rue21.com and in 22 stores nationwide, will range in sizes 14-24 (1x-3x), with price points starting at $9.99 and comparable to the already great values in junior sportswear. The assortment includes apparel, outerwear, accessories, footwear and more.
“Our customers have been asking for expanded sizes for years. I am thrilled that we are able to give them the fashion and value they deserve with the launch of rue+,” said Bob Fisch, President and Chief Executive Officer at rue21. “Until now our plus sized teen girl hasn’t had the ability to shop trendy merchandise for less. rue+ is her new destination to have on-trend, price-right fashion.”
To promote its plus size launch, rue21 is working with Orange is the New Black’s Danielle Brooks, as well as several prominent plus size bloggers, Gabi Gregg of Gabi Fresh, Tanesha Awasthi of Girl With Curves, and Chante Burkett of Everything Curvy and Chic. The company is also offering free shipping on rue+ on rue21.com for a limited time, and hosting an Instagram contest “Work Your Curves” for a chance to win a rue+ shopping spree. To learn more about rue+, visit rue21.com/plus or view the hashtag #rueplus on Twitter and Instagram.
November 6 is a milestone for rue21. In addition to the launch of rue+, the company will open its 1,100 rue21 store, which includes 1,000 stores carrying the etc! brand of footwear, fragrance, beauty, jewelry and accessories. In addition, November 6 marks the one-year anniversary of the launch of its ecommerce website, rue21.com.
“It’s an exciting time to be at rue21 with the milestones we’ve reached and the launch of rue+,” said Kim Reynolds, SVP, Merchandising at rue21. “As we continue to expand and meet the needs of our customers, we’re happy to give our plus size girl affordable style. It’s time to celebrate her curves and give her fashion that fits fabulously!”