Lane Bryant’s #ImNoAngel Campaign

I received a package on my door early this morning and inside was the best PR announcement I think I’ve ever seen. It was a video player in a fancy box from plus-size retailer Lane Bryant announcing their new lingerie campaign #ImNoAngel. Lane Bryant’s signature lingerie line called Cacique, which I love by the way, is shown on six various shaped plus-size models and each one will share their viewpoint on why their sexy starting with Ashley Graham. You can even share your own personal story/catch phrase as well. Also enclosed in my package was a tube of lipstick and a mirror and Lane Bryant is asking ladies to do a lipstick selfie writing on the mirror with the lipstick how you feel that you’re sexy.

The women who wear Cacique know that sexy comes in many shapes and sizes. They’re no angels—and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag #ImNoAngel.