New Plus-Size Designer Line, “Damn You Alexis”

November 6, 2010

Recently thru a mutual Twitter buddy I discovered a new line for plus-size women called, “Damn You Alexis”. “Damn You Alexis” is a Sydney based fashion label focused on introducing a designer aesthetic to the plus size market. Born from the recognition that plus-size girls need more fashionable options, Damn You Alexis comprises strong silhouettes, luxurious fabrics and quality craftsmanship, and sets out to fill a void in the plus-size market by producing sophisticated, well designed pieces for fashion savvy girls in sizes 16 to 24. The Damn You Alexis girl has an eclectic style that is a little bit rock chic, glamorous, strong and modern all at the same time. She is young, fashionable and chic first, and plus-size second.

Designer Megan Moir Pardy spent ten years working for women’s fashion magazines, passionately observing the creative talent that comprised the Australian fashion industry but fast becoming frustrated by the lack of well designed plus-size garments. Armed with a strong vision and design sensibility, Megan started out labouring by night on her label, while working as a designer during the day for Grazia and Harper’s Bazaar magazines before finally launching Damn You Alexis in early 2010. The name Damn You Alexis references Dynasty’s iconic and dramatic Alexis Carrington Colby, an inspirational, driven, 80s icon with fabulous style and even better business savvy. I personally have always said that I like an edgy look to my clothes and I can see that this collection is definitely representing that. I really like it so far!