Target and Neiman Marcus Set To Do a Collabo This December
Below Story via the Neiman Marcus website…..
An epic designer collaboration is coming to Neiman Marcus and Target on December 1, just in time for the holidays.
The two retailers recruited a whopping roster of 24 notable American designers to create limited-edition gift items. Some of the designers stayed within their primary product categories, and others tried their hands at new ones spanning women’s, men’s, home and children’s. Prices range from $7.99 to $499.99, with most items under $60. Our teams worked closely with the designers to ensure each piece would impress. The details and materials include real leather and silk, hand beading, hand-blown glass and 18K gold.
That’s all we can say about the items now, but we’ll keep you updated right here on NMdaily. An ad campaign including TV, print and digital will hit in the fall.
Mark your calendars. All 50-plus items will become available for sale on December 1, at Neiman Marcus stores, Target stores, NeimanMarcus.com and Target.com. On December 1, the entire collection will be housed within a dedicated space in every store. All points of sale will offer the same merchandise at the same prices.
For months our executive teams have been meeting secretly to plot this, logging flights between Dallas and Minneapolis, and managed to keep the cat in the bag. Now we can also proudly announce that the two companies are jointly making a $1 million donation to the Council of Fashion Designers of America to celebrate the partnership and affirm their continual support the American design community.
Designers who created pieces for the collection:
Band of Outsiders
Prabal Gurung
Rodarte
Skaist-Taylor
Thom Browne
All are members of the CFDA, and all with the exception of Band of Outsiders have been carried at NM.
